Thomas Allemand has been appointed Director of Trading and Programmatics for Zenith at Publicis Media France, in this position since June 2018. He is under the direct responsibility of Arnaud Lauga, Managing Director of Zenith. He is in charge of optimizing the efficiency of digital campaigns through automation, accelerating the development of custom algorithms, 2nd party data partnerships and the choice of platforms adapted to each customer’s problems. This is a new position in which he will co-lead Zenith's digital trading with Numa de Garsignies, Zenith's digital trading & operations manager.

Thomas Allemand, NEOMA (2011), has had the following career to date: 

2017-2018: Weborama, head of programmatics.

2015-2017: Weborama, programmatic coordinator and data project director.

2014-2015: Weborama, media trader.

2012-2014: Executive, media trader and optimization engineer.

2011-2012: IPG Mediabrands France, social media manager.